Author
Kandy Christopher
SEO specialist · 12 years in SEO, content and marketing
Articles by this author
-
Keyword Research for Beginners: A Simple 6-Step Process
A beginner-friendly keyword research process: find what your customers search for, check intent, pick keywords you can rank for and plan your…
-
AI Search Visibility: How to Get Your Brand Mentioned in AI Answers
How ChatGPT, Gemini and Google AI Overviews choose which brands to mention, and practical steps to make your brand easier to find…
-
Email Deliverability Checklist: How to Keep Your Emails Out of Spam
A practical email deliverability checklist covering SPF, DKIM, DMARC, spam rates, list hygiene and unsubscribe rules from Gmail’s sender guidelines.
-
Email Automation for Beginners: 5 Flows Every Business Needs
The 5 automated email flows that do the most work for small businesses, what to put in each one and how to…
-
10 Email Subject Line Tips That Get More Opens (With Examples)
10 practical subject line tips with before-and-after examples, so more people open your emails without clickbait or spam-folder triggers.
-
How to Choose AI Tools for Marketing: A Practical Guide
A simple way to pick AI tools for writing, research, design and reporting: start with the task, test on real work and…
-
What Are AI Agents? A Plain-English Guide for Business Owners
AI agents can plan and complete multi-step tasks on their own. Here is what they can do today, where they fail and…
-
How to Use AI for B2B Sales Prospecting: A Step-by-Step Guide
Where AI saves time in B2B prospecting, from building account lists to research and first drafts, and where reps still need to…
-
How to Write Better AI Prompts: 7 Techniques That Work
7 prompting techniques that get clearer, more accurate answers from ChatGPT, Claude and Gemini, plus a reusable prompt template for marketing tasks.
-
AI Sales Tools: How to Choose the Right Stack for Your Team
A simple framework for choosing AI sales tools for data, research, outreach, calls and CRM, plus the questions to ask before you…