Author
Kandy Christopher
SEO specialist · 12 years in SEO, content and marketing
Articles by this author
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How to Personalise Cold Emails With AI (Without Sounding Robotic)
A 5-step workflow for using AI to personalise cold emails at scale while keeping them accurate, short and human.
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Password Managers and MFA: The Easiest Security Upgrade for Small Teams
Why a team password manager and multi-factor authentication give small businesses strong protection for little effort, and how to roll them out…
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Cybersecurity Basics for Small Businesses: 7 Steps to Start With
7 low-cost cybersecurity steps that stop the most common attacks on small businesses, based on UK NCSC and US CISA guidance.
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How to Spot a Phishing Email: Warning Signs and What to Do
The warning signs of a phishing email, how to check a suspicious link safely and what to do if someone on your…
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Black Friday 2026 Software Deals for Marketers and Sales Teams
Our Black Friday 2026 tracker for AI, SEO, email marketing and security software deals, with dates, what to expect and how to…
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How to Spot a Real Black Friday Deal (and Avoid Fake Discounts)
Simple checks to tell a genuine Black Friday discount from an inflated “was” price, including price history, renewal terms and refund policies.
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Black Friday Checklist for Marketers: Week-by-Week Plan
A week-by-week Black Friday and Cyber Monday plan for marketers, covering offers, emails, landing pages, tracking and follow-up.
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On-Page SEO Checklist: 12 Checks to Run Before You Publish
Run these 12 on-page SEO checks before you publish: search intent, titles, headings, links, images and more, based on Google’s own guidance.