Black Friday 2026 falls on Friday 27 November, and Cyber Monday on 30 November. Many software companies start their offers earlier in November and some run them into December.
This page tracks Black Friday deals on the software marketers, sales teams and small businesses use most: AI tools, SEO tools, email platforms and security software. We add deals as they are announced and remove them when they end.
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Key dates for 2026
| Date | Event |
|---|---|
| Early to mid November | Early-access and pre-sale offers often start |
| Friday 27 November | Black Friday |
| Monday 30 November | Cyber Monday |
| Early December | Some offers are extended or relaunched |
Categories we are tracking
AI writing and assistant tools
Discounts on annual plans for AI assistants and writing tools. If you are deciding which one your team needs, read how to choose AI tools for marketing first.
SEO tools
Keyword research, rank tracking and site audit tools. Annual plans are where the biggest savings usually appear.
Email marketing platforms
Offers on email platforms, often as extra months free or discounted first-year pricing.
Sales and prospecting tools
Prospecting databases, outreach tools and call recording software. Our guide to choosing AI sales tools explains which categories matter most.
Security software
Password managers, backup tools and website security plugins. These are worth buying at any time of year, so a Black Friday discount is a bonus.
How we judge a deal
- We compare the offer with the normal price for the same plan.
- We check the renewal price after the discount ends.
- We note refund windows and usage limits.
- We only list tools that fit the topics we cover.
A lower price is not always a real saving. Consumer group Which? tracked 175 products around Black Friday 2024 and found 83% were the same price or cheaper at least once in the 6 months before or after the sales period. Our guide on how to spot a real Black Friday deal shows the checks to run.
Deals list
The first deals will appear here as companies announce them, usually from early November. Running a sale yourself? Use our Black Friday checklist for marketers.
